The book, first copy has given to his mother Rajni earlier in the day, was unveiled by Tendulkar himself amid thundering applause by the gathering.
At the launch, Tendulkar presented a copy to his guide and childhood coach Ramakant Achrekar in the presence of his daughter Sara. "I would like to present the first copy after launch to somebody very special in my life, Tendulkar said before handing over a copy of the book to a wheelchair-bound Achrekar.
Before the launch of the book, cricket analyst and host for the evening Harsha Bhogle had three panel discussion sessions with Tendulkar's former teammates and family, who significantly feature in the book.
The first panel discussion was attended by former India captains Sunil Gavaskar, Dilip Vengsarkar, Ravi Shastri and former Mumbai cricketer Vasu Paranjape, who played a crucial role in shaping Tendulkar's career. Gavaskar remembered how he met Tendulkar for the first time and was impressed by his talent at the first look.