Top 10 Countries that Spend Most Time on Social Media

The social media is not just something we scroll through anymore. It has become a big part of how we live, learn, and stay connected. Whether it’s for catching up on trends, reading the news, or just passing the time, more and more people are turning to platforms like TikTok, Instagram, and Facebook every day. About 63.9% of the world's population, around 5.24 billion people, are now active on social media.

And the time we spend on these platforms? It keeps going up. On average, people worldwide spend about two and a half hours a day online, but in some countries, the numbers are even higher. Please find below in details

01. Kenya

Kenya stands out globally for its high level of social media engagement, with over 15 million people regularly using platforms such as TikTok, Facebook, and YouTube. On average, users in Kenya spend four hours and 13 minutes online each day, which is more than any other country in the world. This heavy screen time reflects how crucial digital platforms are in everyday life and social interaction. Sources: (DataReportal) (Haymarket Media Ltd.) (Visual Capitalist) (Statista)

02. Chile

Chile has around 15 million social media users, making up roughly 75% of its total population. Platforms like Facebook, Instagram, TikTok, and X are among the most widely used. On average, people in Chile spend about three hours and 39 minutes per day online.


03. South Africa

South Africa has 26.7 million social media users, and they account for nearly 41.5% of the total population. Between 2024 and 2025, 700,000 new users started using social media. On average, South Africans spend about three hours and 36 minutes on social media daily.


04. Philippines

Social media adoption is high in the Philippines, with approximately 114 million active users who represent almost 98% of the population. On average, they spend about three hours and 32 minutes scrolling, swiping, and watching social media content, just like Brazil.


05. Brazil

Brazil leads the Latin American region in social media usage, with 144 million individuals actively engaging with popular apps. That’s about 68% of the population using Instagram, TikTok, Facebook, and YouTube. On average, Brazilians spend around three hours and 32 minutes each day on social media.


06. Nigeria

Nigeria is home to 38.7 million active social media users who represent a mere 16% of the population. The average daily time spent on popular platforms like Facebook, Instagram, and TikTok now stands at three hours and 23 minutes.


07. Mexico

According to recent data, 70% of the Mexican population now actively uses social media, totaling approximately 93 million people. The most frequently used platforms include Facebook, Instagram, TikTok, Messenger, and YouTube. Average daily usage reaches three hours and 12 minutes.


08. Indonesia

After China and India, Indonesia has the greatest number of social media users, about 143 million. They represent almost 50% of the population. The time they devote daily, three hours and eight minutes, speaks to its growing influence on everyday routines.


09. Argentina

Social media penetration in Argentina stands at 70%, with 32.2 million users. The most commonly accessed platforms are Facebook, Instagram, and YouTube. The average Argentinian user spends three hours and five minutes per day on social media.

10. Egypt

An estimated 51 million individuals use social media in Egypt. This number corresponds to roughly 43% of the total population. The most popular platforms include Facebook, Messenger, Instagram, TikTok, and YouTube. Users here spend an average of two hours and 49 minutes on social media every day.