Beekeeper covered with 460,000 bees, weighs 45.65kg

A Chinese beekeeper covered his semi-naked body with more than 460,000 bees for a publicity stunt aimed at selling more of his honey, using a technique known as 'bee bearding'.

She Ping, a 34 years old honey merchant from the southwestern Chinese metropolis of Chongqing, covered himself in bees that collectively weighs of 45.65kg, local newspaper reported.

Pictures of She's stunt show him posing topless beside more than a dozen blue hives, before the insects swarm over his body, which appears to be protected only by a plastic bag placed over his head.

'To be honest I felt very nervous, but I do it to promote my honey,' She said, adding: 'I'm used to dealing with bees... and started these activities when I was about 22.' 

'It hurt but I didn't dare to move,' he said, adding that he was stung more than 20 times during the 40-minute stunt. 'The main preparation is avoiding taking a shower, especially avoiding using soap because it can excite the bees,' he said.

She admitted that his attempt fell short of a world record, but claims the record for carrying out the stunt without any clothes.

'Of the people, who do it naked, I'm probably the most awesome,' he said.

Bee bearding is a global pursuit, and Indian Vipin Seth holds the world record for wearing a mantle of bees weighing 135 pounds, according to Guinness World Records.